Now this is exciting. NZ brand Coffee Supreme have always impressed me with their branding, and it's just got even better, thanks to a re-brand from Auckland design duo Jen and Nik of Hardhat.
It's slowly being rolled out here and in Australia, with the latest being the Supreme takeaway cups. Hardhat hand-drew 18 different illustrations for the black, white (and soon - itty bitty red) cups. I also love that they've included a knockout/silhouette version of the logo. Subtle is bloody classy, boys and girls.
Supreme's have their own in-house design team also, who've taken the new brand and applied it themselves to some very cool T-shirts, way-finding, packaging, even to stools with the logo silhouette punched out of them (designed by Supreme's Managing Director Al Keating).
Very nice work everyone. Round of applause.
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