L&P then and now.
Two kiwi icons have taken the next step in their design history in the past couple of weeks - L&P and Air New Zealand. The new L&P livery was designed by Dow Design, with the aim of modernising the packaging whilst still keeping an eye on the heritage of the drink.
Air New Zealand also has a new logo (and an all-black-everything colour palette), thanks to New Zealand type designer Kris Sowersby and Designworks. There's a great little article showing older Air New Zealand logos and Kris' design process over on his blog. He submitted 45 concepts in all.
Before
After





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